Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Author:
Funder
Fondation HEC
LABEX ECODEC
University of Denver
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/s11747-019-00706-1.pdf
Reference217 articles.
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2. Adjei, M. T., Noble, S. M., & Noble, C. H. (2010). The influence of C2C communications in online brand communities on customer purchase behavior. Journal of the Academy of Marketing Science, 38(5), 634–653.
3. Ahrens, J., Coyle, J. R., & Strahilevitz, M. A. (2013). Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers. European Journal of Marketing, 47(7), 1034–1051.
4. Akpinar, E., & Berger, J. (2017). Valuable virality. Journal of Marketing Research, 54(2), 318–330.
5. Aksoy, L., Bloom, P. N., Lurie, N. H., & Cooil, B. (2006). Should recommendation agents think like people? Journal of Service Research, 8(4), 297–315.
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