Author:
Diamantopoulos Adamantios,Sarstedt Marko,Fuchs Christoph,Wilczynski Petra,Kaiser Sebastian
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference66 articles.
1. Anderson, J. C., & Gerbing, D. W. (1982). Some methods for respecifying measurement models to obtain unidimensional construct measurement. Journal of Marketing Research, 12(4), 453–460.
2. Bagozzi, R. P. (1982). The role of measurement in theory construction and hypothesis testing: Toward a holistic model. In C. Fornell (Ed.), A second generation of multivariate analysis. Measurement and evaluation. Vol. 2 (pp. 5–23). New York: Greenwood Publishing Group.
3. Batra, R., & Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2(2), 159–170.
4. Bearden, W. O., Netemeyer, R. G., & Haws, K. L. (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (3rd ed.). Thousand Oaks: Sage Publications, Inc.
5. Bergkvist, L., & Rossiter, J. R. (2007). The predictive validity of multiple-item versus single-item measures of the same constructs. Journal of Marketing Research, 44(2), 175–184.
Cited by
1013 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献