A New Era: How New Media Might Shape New Data and Research Methods
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-24184-5_175
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5. Banerjee, S., Poddar, A., Yancey, S., & McDowell, D. (2011). Measuring intangible effects of m-coupon campaigns on non-redeemers. Journal of Research in Interactive Marketing, 5, 4, 258-275.
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