Correlates of Citizen Reaction to Demarketing Strategies
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-16943-9_75
Reference13 articles.
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3. Belk, Russell, Painter, John and Semenik, John, “Preferred solutions to the energy crisis as a function of causal attributions”, Journal of Consumer Research, 1981, 8, 306–312.
4. Bennett, Peter D. and Moore, Noreen Klein, “Consumers’ preferences for alternative energy conservation policies: a trade-off analysis”, Journal of Consumer Research, 1981, 8, 313–321.
5. Cullwick, David, “Positioning demarketing strategy”, Journal of Marketing, 1975, 39, 51–57.
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