An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research-Reference-Cited by-同舟云学术

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An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research

Published:2014-10-23 Issue:1 Volume:2 Page:19-40
ISSN:2196-291X
Container-title:Customer Needs and Solutions
language:en
Short-container-title:Cust. Need. and Solut.

Author:

Agarwal James,DeSarbo Wayne S.,Malhotra Naresh K.,Rao Vithala R.

Publisher

Springer Science and Business Media LLC

Subject

Computer Networks and Communications,Hardware and Architecture,Software

Link

http://link.springer.com/content/pdf/10.1007/s40547-014-0029-5.pdf

Reference191 articles.

1. Abernethy J, Evgeniou T, Toubia O, Vert J-P (2008) Eliciting consumer preferences using robust adaptive choice questionnaires. IEEE Trans Knowl Data Eng 20(2):145–155

2. Adamowicz W, Bunch D, Cameron TA, Dellaert BGC, Hanneman M, Keane M et al (2008) Behavioral frontiers in choice modeling. Mark Lett 19(3–4):215–228

3. Alba JW, Cooke ADJ (2004) When absence begets inference in conjoint analysis. J Mark Res 41(4):382–387

4. Allenby GM, Ginter JL (1995) Using extremes to design products and segment markets. J Mark Res 32(4):392–403

5. Allenby GM, Neeraj A, Ginter JL (1995) Incorporating prior knowledge into the analysis of conjoint studies. J Mark Res 35(2):152–162

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