Marketing Communications and Brand Development in a Changing World: Introduction, Issues, and Perspectives-Reference-Cited by-同舟云学术

Marketing Communications and Brand Development in a Changing World: Introduction, Issues, and Perspectives

Published:2022 Issue: Volume: Page:3-21
ISSN:2730-5554
Container-title:Marketing Communications and Brand Development in Emerging Markets Volume II
language:
Short-container-title:

Author:

Adeola Ogechi,Hinson Robert E.,Sakkthivel A. M.

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-95581-6_1

Reference53 articles.

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2. Arora, N., Charm, T., Grimmelt, A., Ortega, M., Robinson, K., Sexauer, C., Staack, Y., Whitehead, S., & Yamakawa, N. (2020). A global view of how consumer behavior is changing amid COVID-19. McKinsey & Company.

3. Ateke, B. (2017). The marketing communication-brand awareness nexus. Business Master, 5(1), 210–221.

4. Atkinson, A. M., Sumnall, H., & Meadows, B. (2021). ‘We’re in this together’: A content analysis of marketing by alcohol brands on Facebook and Instagram during the first UK Lockdown, 2020. International Journal of Drug Policy, 98, 103376.

5. Banerjee, S. (2009). Market communication through brand placement: A strategic roadmap. Journal of Marketing & Communication, 5(2), 5–22.

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