The Impact of Consumer Behavior on Purchasing Intention: The Moderating Effect of Digital Marketing
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-37978-9_93
Reference25 articles.
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4. Dachyar M, Banjarnahor L (2017) Factors influencing purchase intention towards consumer-to-consumer e-commerce. Intangible Capital 13(5):946–966. https://doi.org/10.3926/ic.1119
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