The Effective Management of Social Campaigns: Planning and Assessing the Media Message

Author:

Borawska Anna

Publisher

Springer International Publishing

Reference65 articles.

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5. Basil, M. D. (2019). Research and evaluation in social marketing. In D. Z. Basil, G. Diaz-Meneses, & M. D. Basil (Eds.), Social marketing in action (pp. 45–57). [Online] Cham: Springer International Publishing. Retrieved April 1, 2020, from http://link.springer.com/10.1007/978-3-030-13020-6_3.

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